1. OOTD Videos by Fashion KOLs
Popular influencer @LuxuryVibes
Result:
The check lining makes me feel instantly polished
Brand Image Building of Burberry on Reverse Purchasing Platforms
2025-04-22
Introduction
In the era of digital transformation, luxury brands like Burberry are increasingly leveraging non-traditional marketing channels to reach younger audiences. Reverse purchasing platforms such as Mulebuy.shop
Traditional vs. New Media Branding Strategies
Advantages of Social Media & Influencer Marketing:
- Authenticity
- Engagement
- Algorithm-driven Reach
- Cost Efficiency
- Engagement
Case Study: Burberry's Success on Mulebuy.shop
2. Virtual Pop-Up on Mulebuy.shop
The platform hosted an interactive #BurberryBritishQuiz:
- Users completed style quizzes to win coupon codes
- Live-streamed mini fashion show featuring micro-influencers
- Augmented Reality try-on for signature scarves
Impact:
Conclusion
Through strategic collaborations with reverse purchasing platforms and digital creators, Burberry successfully refreshed its brand image among millennials while maintaining luxury appeal. Platforms like Mulebuy.shop bridge the gap between exclusive brand heritage and accessible digital experience.
Discover more case studies at Mulebuy.shop/brands